4 ways to gain more Twitter followers
For singing groups that are using social media for choir marketing, trying out new platforms is a great way to expand your reach. Twitter is growing ever more popular and making consistent updates to its interface that make it perfect for choirs. Here are some tips to ensure you and your followers are getting the most out of the Twitter experience:
1. Choose a banner and profile picture
One of the most recent Twitter changes is that the header space is bigger than ever, following the format of the Facebook profile in many ways. Since you have the opportunity for a banner picture and a profile picture, take advantage of both! Use an eye-grabbing picture of your choir for the banner. If your group has a logo, use this for the profile picture, which will show up on the feeds of your followers. A blog from Bufferapp recommends taking some tips from Facebook when creating your new Twitter page. In fact, you can even use your own page as a model and make the two platforms look more uniform.
2. Write a good bio
Don't neglect this space! The biography section on Twitter is important because it tells possible followers who you are, but it's also searchable within the platform and on search engines. On top of that, the right keywords will get you listed alongside similar users, which can help you increase your following. Be sure to provide a link to your choir website, as well.
3. Use more images and videos
With the new design, photos and videos are even more prominent, which means Twitter is more useful than ever for singing groups. Share more videos of your group performing. When you are having an event, share the flyer, as well. Visual posts tend to get more engagement, so don't be afraid to focus more on images. According to Media Bistro, using video is a great way to engage with your audience more directly, which can improve your relationships with fans. Video is a fast-growing marketing channel, so integrating your videos right into your Twitter feed is a fun way to get audience members excited about what you do.
4. Help people find you
People may not necessarily seek out your Twitter handle on their own, so post it whenever it's appropriate to do so. It's not uncommon these day to even include your Twitter handle in your email signature. Post a button on your choir's blog that takes them to you Twitter page, and include it at the end of press releases, along with your other social media links.