How to get more readers for your choir's blog
Once you've started your choir blog, the next step is getting more people to follow it. A vibrant online presence can not only increase the audience for your chorus, but get more people interested in joining. However, attracting blog readers can be a difficult task. Here are some ways to gain more visibility for your blog:
Work on SEO
Search engine optimization can help you show up better in Web results. This might sound scary, but handling the basics is actually pretty easy. If you're a beginner, it's best to focus on headlines and keywords. Keep your title tag - the linked text in search engine results - 70 characters or less so none of the words will be cut off, Homestead, a website builder, recommends. If you're writing on a typical blogging platform, the title tag will just be the title section of the blog post.
Then, identify a handful of keywords you think people would use to locate you. Use these in headlines, or the h2 tag, which will be in the actual content of the post. Search engines rate the words in headlines more heavily, so this is the best place to put keywords. Keywords are a helpful way to guide people to your content, but avoid stuffing posts with them. Not only will this prevent you from writing the best content you can, but it can also negatively affect page ranking.
Make your titles interesting
According to Search Engine Watch, the best blog titles combine SEO techniques with emotion. Sites like Buzzfeed and Upworthy are causing an evolution in how headlines are written. Headlines that create a story incite people to click on them. Try to write headlines that are emotional or inspirational and create a promise for an interesting read. Asking a question or making a top 10 list are other ways to get people to look at your posts.
Get people to link to your blog
Inbound links make your site look better to Google and other search engines. Take any opportunity you can to link to your blog from other platforms such as Facebook and your choir website. However, guest blogging is probably the best way to get additional links to your site. Seek out another choral blog and ask to contribute. You can also have them do a guest post on your blog. An additional benefit of having guest bloggers is that it can liven up your material when you have writer's block.
Promote your content
While making your blog more visible in search engines can have results, promoting your content on other channels is an additional way to ensure it gets seen. According to HubSpot, there are a few ways to do this. You can include blog content in email campaigns and you can link to it on Facebook, Twitter and any other social media platforms you use. If a blog post performs particularly well, promote it again at a later date. Chances are, a lot of followers missed it the first time around.