How to get your crowdfunding to catch on
Crowdfunding is a relatively easy way for choirs to raise money, but these platforms can often be deceptively simple. It's easy to set up a campaign, but actually getting people to contribute to your cause can be more challenging.
A global crowdfunding report issued by Massolution found that collectively, more than 1 million campaigns raised $2.7 billion in 2012, and the number continues to grow each year, according to Crowd Sourcing.org. Singing groups and other arts organizations are participating too. Movies are even being supported using crowdfunding platforms. The money is there. But how do you get people interested?
MarketProfs suggests that nonprofits take a page from the digital marketing handbook when promoting crowdfunding campaigns. If you want to truly leverage your fundraising projects, you need to throw a lot of weight behind them. On top of singing, promoting will be one of your top jobs.
On the other hand, according to the website, a successful fundraising campaign starts before you even register with Kickstarter or whichever platform you choose. To get people to contribute, what you really need is to generate excitement about what you do, and this can't happen overnight.
Start building your social networks now and building interest in your singing group. Find the audience members who come to your concerts time after time and encourage them to find you online. These are the people who will share your campaign online and encourage their own networks to share it, even if they don't have the resources to contribute themselves. These advocates are really the ones that make crowdfunding campaigns take off. You can go after the big donors with galas and more targeted fundraising campaigns. Shareability is what makes crowdfunding work.
This also means you have to design your crowdfunding page so that people besides your advocates care. Tell a great story about who you are what you want to accomplish. Make it emotional and spread it like wildfire.