Make the most out of your Facebook event page
Promoting your choir's events is still one of the biggest challenges faced by singing groups. Now that the media landscape is changing, it's imperative that you incorporate social media somehow. Making a Facebook event page for your concerts and programs is probably one of the first things you do, but are you doing everything you can to maximize engagement? Here are a few tips for creating Facebook event pages that truly get the word out:
Make sure all the information is there
While this seems obvious, it's amazing how many people leave vital details off of their Facebook events. Really, no one should have to do any of their own research once they find the event page. They should know where and when the event is, how to get tickets and how to get there at the very minimum. When you've been considering this information for months already, it can be easy to forget that others don't know it. Have someone look over the event before going live with it.
When it comes to the location of the event, use venues recognized by the platform, Inside Facebook suggests. There is a place to enter the name of the location. If it's been added as a place, it should pop up. If you do use this feature, a map will be generated, and the platform will suggest your event to other local users.
Always use images on your event pages, according to Social Media Examiner. Without images, it can be difficult for prospective guests to know what your event will be like, and your group won't look very reputable. If you have pictures from a previous event that was similar, upload those. At the very least, upload an image of your logo to brand the page.
Remember the wall
When you're making the event, there's a button that says "only admins can post to the event wall." Don't ever click that button! You want fans to post on the page because it's a good way to generate excitement. Any time someone posts to the wall, people who have been invited will get a notification about it. You can use this feature to your advantage. When someone posts something exciting, respond to him or her. This activity will keep your event popping up in Newsfeeds, according to Inside Facebook.
Send out the invites and promote
Once you make the event, your job isn't done. If you don't share the event, no one will see it. Click the share button to promote it on your own page. Then you can start sending out invitations. Encourage followers to share the event as well, so you can spread it as far as possible. The Facebook page is often like the official page for your event, so make sure you don't neglect this space. Any other materials you send out should invite people to RSVP on Facebook.
Putting the right amount of effort into your event page can make all the difference when performance time rolls around. Keep your fans engaged so they'll be sure to remember your concert.